{"id":29809,"date":"2022-05-30T11:10:55","date_gmt":"2022-05-30T09:10:55","guid":{"rendered":"https:\/\/catapa.be\/?p=29809"},"modified":"2022-05-30T11:53:55","modified_gmt":"2022-05-30T09:53:55","slug":"catapa-takes-over-the-ghelamco-arena-go-circular-stop-expresdefect","status":"publish","type":"post","link":"https:\/\/catapa.be\/en\/catapa-takes-over-the-ghelamco-arena-go-circular-stop-expresdefect\/","title":{"rendered":"CATAPA takes over the Ghelamco Arena: GO CIRCULAR – STOP #EXPRESDEFECT."},"content":{"rendered":"

From 30 May to 5 June, the Ghelamco Arena in Ghent will for once not be showing an advertisement by KAA Gent. However, it will be a slogan that fits in with CATAPA’s <\/span>CTRL ALT DEL campaign<\/span><\/a>. This takes place in the context of the ‘<\/span>European Green Week’<\/span><\/a>, an initiative of the European Commission that is held in Brussels on the same days.\u00a0<\/span><\/p>\n

With our campaign, which we are conducting in Flanders and Brussels, we want to tackle ‘planned obsolescence’ and preferably make it disappear as soon as possible. Planned obsolescence is a method mainly used in the ICT sector, where products are deliberately designed with a limited lifespan. Who has not experienced that a mobile phone suddenly functions much slower after an update? Or another example: the printer that breaks down and the repair costs are higher than buying a new one. There are countless methods used by the industry to get you to buy as many new devices as possible. Hence our hashtag #expresdefect. In Dutch \u2018expres\u2019 refers to \u2018deliberately\u2019 and defect has the same meaning in English.\u00a0<\/span><\/p>\n

The main thing to remember is that all those electronics cost you a lot of money and contain many rare (critical) metals. More on that later. But what does this have to do with Europe and European Green Week? The European Green Week will focus on three important aspects of the ‘Green Deal’, namely; circular economy, zero emissions and biodiversity. At first sight, this initiative can only be applauded, but there is something fishy about it (and it smells really bad).<\/span><\/p>\n

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