Launch Ctrl Alt Del Campaign
Reset the system & stop planned obsolescence!
The earth is becoming exhausted.
Floods, forest fires, melting glaciers, …: we are increasingly confronted with natural disasters. The consequences are disastrous & undeniable: we are exceeding the limits of our planet. To keep our globe livable, we must wake up and take action. Action aimed at the system, because we urgently need to stop holding only citizens responsible: we need to address the system, the economic system that strives for eternal growth! A reset of that system, that’s what we need! Ctrl Alt Del!
Take, make, waste.
Our current linear model of consumption and production is one of the biggest causes of this climate crisis. In this “throwaway” model, the quality of those products is secondary to quantity, in order to drive consumption and sales, primarily of electronics, to the limitless.
More production = more mining
That infinite supply of products is not consistent with the finite nature of our planet; the earth is not a bottomless pit. We cannot keep extracting more and more metals from the ground. The demand for raw materials is already unsustainable, resulting in many catastrophes. Mining is not only associated with huge energy and water wastage, but also with the contamination of soil and water, through the use of chemicals. This causes biodiversity loss and thus the degradation of the earth’s ecosystem. On top of this, the mining sector is also responsible for 10% of global CO2 emissions, making it one of the most polluting sectors on earth.
Planned obsolescence: what is it and why will it destroy our planet?
Producing goods at top speed and at the lowest possible prices is the basis of our current economic system. Products are made with a limited life span (planned obsolescence) or the design makes repair difficult or unfeasible. Some products are even deliberately made with system faults, deliberately designed to be defective, so that the life span is short and more products are sold. This is part of a deliberate industry strategy to discourage users and to make us buy new devices quickly. That is the definition of planned obsolescence.
Time to take action for more regulation!
The solution to this lies at the policy level. The planet urgently needs strong politicians who do not allow themselves to be lobbied by the industry, but dare to subject them to strict regulation. Regulation can ensure that multinationals are obliged to make better products (eco-design) for consumers: repairable products, made to last, instead of disposable products made to break down quickly and be replaced. Logical right?